Focus on your products, leave it up to a structured campaign to drive interest between your customers and land you more sales.
Tapping into influencer traffic will cost you pennies for the same traffic that you would get when spending your ad budget from any advertising network. Without a proper structure in your marketing campaign which starts with the code on your website, it’s not only impossible to pull metrics from these lucrative traffic sources, but you will also leave a heap of money on the table if you are able to convert any of your traffic at all.
Catalog sales depend on a deeper understanding of our advanced Facebook Pixel, Facebook Audiences, and Advanced Retargeting resources. By understanding these resources before reading through our Catalog Sales resource, you will be training your mind in a more organized stack which will let you see the information in a much clearer way.
If your revenues are generated by a catalog of products or services, the Facebook Audience Network is where you want to be focusing your budget when retargeting the actions that were taken on your website. Because it is a clear cut purchase for any individual, you need to rely on macro-targetted traffic sources as incoming traffic while refining your audiences and interested buyers using backend tracking.
Influencer Marketing is your best bet today for high quality, macro-targeted traffic for any of your niches. Instagram is a perfect resource to show off your product or service to an audience of people who are highly likely to be engaged with your products. As features like Shopable Posts develop themselves along with the features that allow brands to properly track and leverage Influencer Marketing campaigns, you will begin to convert on your sales at a much higher rate than ever before.
As the ease increases for creating your web presence, traffic, and other variables which once played part in who owned an operational business, product quality and overall competition will spike as the market begins to open itself. One thing you will see is that products are much more targeted for the end consumer which makes it difficult for anyone to compete in your market if you really understand your customer due to their product product being… well a product and not a direct solution like your product is to your customers.
To properly use catalog sales you must have a pixel installed with proper events and values set up. This will allow you to properly leverage retargeting and track your ROAS, allowing you to truly scale.
Selling your customer overtime is taken care of by the influencer who actively promotes your brand. What your main worry should be over time is that your brand fits in with a specific type of community and that with a bit of traffic, it will be attractive. Moving forward into the future, we must remember the facts of how people operate and what they will push back on when the time comes.
Influenced marketing takes years to break into and depending on the size of the influencer, you will spend the bulk of your time speaking with your influencers before making your product to make sure that you have built a product that they feel comfortable putting their name on the line for. Don’t fool yourself on this part. It doesn’t matter if you are paying $50,000 per post, the pro will not sacrifice their name for your brand, ever. If they are willing to sacrifice their brand for any amount of money that doesn’t let them retire + extra in one lump sum, I would not deal with them just based on there being a lack of understanding as to what really matters to their audience.
Catalog sales will let you link to your webstore or catalog in order to let incoming audiences skim through your product line should it stand out. Do not expect to convert sales just based on influencer traffic, you’re dreaming. Influencer traffic, although warm, is your primary source of understanding if people are interested in what you offer, what sub-products fulfil those needs best, and where they have the highest point of friction.
The rest is just scheduling a strategy session with an experienced marketing and advertising team that can let you capture those audiences who have triggered key data points by using ads across as many daily applications and digital services as possible using multiple methods to drive them to buy what they’ve already shown as an interest.