Concepts & Resources Leveraged:
Analogy time. If you’re fighting over a pie worth say 100,000 with 10 other people who all got there first, then you would be lucky to come out with 10,000 and I mean lucky. If there was a smaller pie beside it worth 30,000 that no one was paying attention to wouldn’t it make more since to put your efforts there first?
This is a concept missed by so many business owners who do nothing but over saturate and under deliver in so many niches. One place this hasn’t happened *YET* is Facebook messenger marketing. We are still seeing 60% + open rates and the ability to actually interact with prospects, get them excited and let them sell to themselves.
Before going through the rest of this strategy please take the time to go through the above resources that are being leveraged. We use the terms here with the assumption that you have done so.
Deceptively simple, that’s what comes to mind when using this strategy, but to implement it correctly you need a solid understanding of your target market and how to create audiences that get in front of that market.
This strategy involves the creation of a giveaway followed by leveraging the data created by the giveaway. As with the start of any giveaway you must create a prize that people really want and are willing to interrupt their activities to try and get. Do this right and the audience you build will be invaluable to your business for years to come.
To start use a chat bot tool your familiar with (we recommend manychat) to create a simple two step bot designed to work as an opt in for a competition. The chat bot’s opt in message should read “Hey <first name>, just one step to go… Click the button to enter the giveaway.” Then when they click the button they receive a message saying they will be notified when the prize is drawn.
By clicking the button they are automatically subscribed to your chat bot and you can download their data to target on Facebook directly. Used correctly with our retargeting resource you can tap this audience again and again to increase your sales.
Run this competition for as long as possible to scale you’re audience data then when you’re ready to announce the winner your going to create a runner prize that will be sent to all subscribers that will drive sales.
To do this you must create a runner up prize that has real perceived dollar value and that they feel they really won. Do this by creating a prize that uses dollar value (not a discount) and send a picture of a real world version to make it feel more real.
This will drive immediate sales from your new audience. The rest is up to you to nurture your new audience with follow up sequences and generate sales from this great opportunity.
If you aren’t quite sure how to make this work for you or you’re missing a piece, the best thing to do is schedule a strategy session so can we make sure everything is implemented in the most effective way possible. We are always here to help.