Features & Concepts Leveraged: 1. Influencer Marketing 2. Advanced Retargeting Building up traffic is a great way to reach those who are most interested in your brand. Although many say that it is not a problem for their brand, a lack of targeted traffic can break any business. Not only can this make any veteran business owner focus in the wrong place, but it can also break any business.
create a resource that shows all 4 business types under the gateway selection step. Global B2b – enter all businesses that match this type. Global B2c – enter all businesses that match this type. Brick & Mortar B2B – enter all businesses that match this type. Brick & Mortar B2C – enter all businesses that match this type.
Beginning to dive deeper into complicated top-performing topics in an experienced marketers playbook can be complicated, even for the seasoned pro in today’s rapidly developing marketplace. In order to get the most for your hard earned profits, you must be able to grab on information that performs overtime for your business. Although the term ‘Strategy Session’ is nothing new – our team finds that there are competitors on the market who on finding these sophisticated terms in order to persuade [...]
Shoppable posts explains the direction that Instagram is taking in the future with their platform. Understanding this feature (concept) will allow you to position yourself and your business both now and in the future. It will help you focus on the quality of your offering while spreading yourself across the market without having to write a clever headline and gamble on thousands in advertising. There is a disclaimer here that I do not work for Facebook or Instagram, please take [...]
Understanding the underlying changes which are taking place online is crucial to position your business right online in the future. Not only is understanding the right technology crucial for your business to succeed in the future market, but understanding where the attention is online can make or break any business in the matter of months. Although there are lots of tools that are there to help you now throughout your day to stay more focused on what you find most important, you [...]
Focus on your products, leave it up to a structured campaign to drive interest between your customers and land you more sales. Tapping into influencer traffic will cost you pennies for the same traffic that you would get when spending your ad budget from any advertising network. Without a proper structure in your marketing campaign which starts with the code on your website, it’s not only impossible to pull metrics from these lucrative traffic sources, but you will also leave [...]
Building and leveraging audiences is becoming more and more important for buisnesses as todays largest platforms continue to gain depth. Depending on your business type, there are different options when deciding on what position you want to take. Included in your decision is the overall cost factor that is involved. The earlier you start to build your own audiences on digital, the less your cost will be in the future. Compare the buisnesses who were early to build their google SEO ranking. Although there is [...]
This objective closes the deal once you feel like you’ve fully educated the customer enough to want to take time out of their day and come to check your business out. Although this tool can be leveraged for both local business and global chains with online purchasing options, there are completely different benefits that will drive you to want to add this method to your overall strategy. Never heard of a strategy session? Most of our clients never heard of a strategy session [...]
Before reading this, you must remember not to drive your campaigns by using these metrics. The reason why engagement is in my advanced resources is that it’s either completely ignored or used in the wrong way. Depending on your business type, if you make a mistake with either, you could be dramatically affecting your businesses overall ROI. Do not overthink this piece, it’s a clear cut yes or no. Never heard of a strategy session? Most of our clients never heard of a strategy session [...]
Lead generation without friction is the end goal for any business or service. Capturing a lead at the right time, with the right offer is how the most powerful businesses are able to keep their doors open. In the past, a veteran sales person was in charge of understanding timing, current needs, and offers which are valuable enough to drive a sale. For many B2B businesses, there is little to no need for a sales force. Although today’s major platforms currently [...]