Understanding the underlying changes which are taking place online is crucial to position your business right online in the future.
Not only is understanding the right technology crucial for your business to succeed in the future market, but understanding where the attention is online can make or break any business in the matter of months. Although there are lots of tools that are there to help you now throughout your day to stay more focused on what you find most important, you must begin adopting the same principles in your business if you are staying on the offensive.
Rookie startups are starting to take aim at your market as we speak and the only advantage that they have on your business is that they understand that the market is being segmented into smaller pieces called “niches”. The way that the market has responded has been to create startups who raise millions in order to break through to these micro niche needs and solve them with code.
Although many have succeeded, the market has gotten off track by diverting itself into the thinking that all businesses must be new on the market to succeed. Tech startups for most translated into recreating the wheel which has now inflated a market that is ready to blow up.
Why do I mention this? Your business has a huge opportunity to break it’s services down into micro niches and solutions for multiple target audiences which have a core need for your product.