Concepts & Resources Leveraged:
How are you approaching your potential customers on Facebook? If your like most companies the answer is your approaching them with direct sales or what were calling fake value propositions. One of these is acting as if they are actively searching for your product or service and the other pretends to give value while really asking for the sale.
Stop treating this like Google. The audience on Facebook is not there because they’re looking for your offer, if you want to connect with them and turn them into real leads then you need to provide them with actual value worthy of interrupting what they’re really on the platform to do.
This means strategically planning your entire campaign out from start to finish and creating a piece, whether it be a book, a cheat sheet, a video or any other number of devices that gives your audience value they both need and are able to put into action.
Creating a lead magnet that works takes a lot of planning and direction, don’t fall for the old if we build it they will come mentality. If you need help planning this out we can have a strategy session, just click the button below.