Ranking sites today is based almost entirely on the three pillars of SEO. Quality back links, on-site content and social signals. All successful search engine optimization campaigns stem from patient, diligent work on all three of those categories.
What do we mean by quality back links? The real key here is the word “quality”. This does not mean link farms or free online directories. It means quality, well ranked sites linking back to you. This is still one of the hardest parts of a good SEO strategy and will take time and commitment.
The best way to get started? Think of companies you partner with and request links, build social profiles and create important directory profiles. Once this is going you can move to guest blogging on highly ranked blogs.
Give the opportunity for bloggers in the same niche as your brand to post your blogs and content on their sites. Build relationships and give your brand a diverse set of creators, with their own opinions, angles and connections to your industry. There are plenty of options for this out there, take a minute and Google your best options.
Next up is on-site content, you need to consistently create and schedule blogs, videos and other forms of keyword intensive content on your website on a regular basis. These need to be dense with your researched, targeted keywords and be in line with your overall strategy. You can use this content to also enhance your other SEO pillars through content distribution.