Facebook Audience Network: Offline Data

This resource will be updated as new use cases get discovered by our core research teams. Although there are active integrations that prove useful for some business types around the world, mass adoption is a thing of the future.

The limiting factor for many businesses is the amount of money that they have saved up to invest in system implementations like this one. Depending on the number of locations, you will see dramatic increases in the accuracy that you are able to see in your results from campaigns which will give you the information that is needed in order to increase your campaign budgets and invest into social media platforms at a heavier rate than all of your other marketing efforts.

Imagine that you are able to know off the top of your head exactly how much you spend in marketing and advertising on each individual campaign, influencer or ad spot online while being able to know down to the cent how much this advertising placement has generated for your business.

Not only does this let your business save a heap of money in its overall marketing and advertising campaigns but it also opens up new possibilities when creating new products or services by allowing you to understand not only the cost of rolling these new offerings out to your market of needy customers but also gives you the data that you need in order to create effective products or services that your customers want to buy. This can be done by leveraging past data and comparing it to current data when testing new products or services.

Couldn’t you do this before?

Sure, but only by what your marketer was telling you.

There has always been an open variable for marketers that is unknown. As much as we can ask the right questions, understand your business and make extremely accurate assumptions with what we have today, anyone who uses this data to create new business ideas is gambling with the fact that there may be cracks in the foundation that are hidden behind the data that they are so sure to be the most accurate thing in their business.

The understanding that you can create your business online using Offline Data is not only a competitive advantage to better your spending but it also gives you an easy way to create data for yourself. You can leverage that data internally to raise your budget’s and better the results of your company if you are a marketer and not the business owner who can go off a deeper understanding instead of concrete variables.

What you need to ask yourself when marketing today is what the real issue is. Most times, we see that marketers and creatives are being blamed for a lack of results on online campaigns when that is simply not the case.

Most of the campaigns that we produce for businesses everyday generate more results than what you can account for just by using the metrics that are common on the market today. What you need to do is start building an understanding of these deeper metrics by implementing systems which allow you to not only understand them yourself if you took the time to learn them, but more importantly, so that you can have a marketing agency or team who is experienced in copyrighting and data collection to explain to you the KPI’s that matter to your business.

This point is evident to me because the of the clear disappointment from any business owner when they finish with a basic campaign, and it’s also the reason why we do not deal with smaller clients. If you do not have the funding to implement the right architecture, we can only explain to you what is happening in the background instead of having the ability to pull deeper metrics from the next-gen systems on the market and show you through reports what is working  and what is not.

Although I can teach you individual words in another language, I can not have you fully understand how to speak with a native unless you learn the principles. The same goes with today’s marketing strategies and contrary to what you are told to believe, the problem is hidden inside of the marketing agencies which are operating today.

If you have purchased any of these marketing products or services, you know first hand that it’s a bunch of bullsh*t. Although the kids who are running these businesses today understand today’s facade, they do not understand one bit what drives your business real revenue.

Let me ask you… as a business owner, when is the last time that you have spoken to a “techie” and have understood anything that they were doing?

The true professional can explain things to you right to the core, it’s not you, it’s them.

Now that you have your focus on the real problem, how do you focus on fixing the root cause?

Although these technologies are developing rapidly, you do not have a safe bet on what is going to stick around and give your business the most leverage as time goes on. Since I am in the business of telling you where you need to focus, I find it a bit early diving into final use cases which will bring you the results that will let you reach that next level.

What you can do is start to look into the partner integrations as they come out. If you are currently using one of the partners that have been announced by Facebook, you can start to speak to an advanced marketing partner to help set the foundation as the technology develops itself.

If you are looking to change your physical hardware anyways, I would recommend that this be a marketing partner that helps steer you in the right direction since making a decision for your POS system is more than just having a sales person explain to you the new “technology”. Instead find someone who can tell you how to leverage a system to your advantage in the future so that your one expensive purchase turns into an investment overtime with all of the savings that you are able to set aside from being able to properly advertise your business to your market without the huge advertising spend!

Regardless of your position, it’s recommended that you dive into a strategy session when making future decisions that are heavily based on future technologies and practices which we see emerging with large use cases in the future that keep marketers interested in what it offers.