Facebook Audience Network: Canvas

Let me ask you this, why do you provide a landing page or website for your customers or clients to leverage during their customer journey? We need to remember why as time goes on to make sure that we don’t get caught up on the marketing products that are presented to your business throughout the transition process onto digital.

Most major platforms are playing chess right now, and it’s impossible for the average user to understand what is really going on with platforms like Facebook, Twitter, Instagram and more.

What I can tell you is there is a total lack of knowledge when it comes to these digital products and services. Would it be hard for one of these companies to convince you that you need to use their tools or methods when you did not grow up with these tools? How would you know when someone is full of sh*t or when what you are sitting on will be the thing that performs the best for your business over the next 5 years?

Marketing is more prominent today than it has ever been. With such a huge shift taking place for most businesses and how they make their future decisions, I am left to explain how things really work when it comes to digital marketing and advertising methods which will perform for your business long term, not just another bullsh*t course from a kid who knows 1 piece of the puzzle when he misses the wrest of the equation.

You know best that the advice you give and the decisions that you make are based on what you know as conflict for every case that you make. By understanding where the cracks lie in any foundation, your product or service becomes more and more effective as you begin to dig more and more of these up.

What does this have to do with the Facebook canvas?

Facebook canvas is a hidden feature as far as I can tell. The information that I am about to speculate on is stricly built on my deep understanding of how major fortune 500 tech companies test and implement their future performance tools to the masses in a strategic way that most cannot catch onto.

Firstly, you need to get yourself access to the backend business tools that are available to you if you are using Facebook ads for yourself or any of your businesses. Inside many of the campaign objectives, you will see a feature called Canvas.

Today, you can use it to create quick landing pages for your ads which let the user browse under your video as they listen to your ad. This has been proven to increase your conversions on all campaigns while giving you some extra retargeting options that if stacked right, give your business the advantage in the long-term as they remain underpriced while the general public continues to dump their advertising dollars into other microfeatures and tools.

If you would like a private strategy that we leverage for some of our clients, book a strategy session with me and mention “canvas retargeting using click behavior” (and no… don’t just use the feature by yourself if you don’t understand it since you will come to the same conclusion but your way will cost you an extra thousand dollars in testing to realize.)

You could probably come to these findings yourself if you spent a couple of hours searching through the noise. Let’s chat about something they don’t tell you.

Focus on tools that don’t seem to have many functions yet, but they’re there. Although there isn’t much use for the URL grabbing feature for the canvases that you create, this shows the direction that Facebook is taking with this features early implementation inside the Facebook business manager.

Stepping aside from the noise, what would a URL let you do with your canvases?

It would let you quickly manage all of your landing pages with minimal clicks, tools or technological understanding at all. It would also give you an easy to manage endpoint for all of your external pages so that you can leverage what you have created inside the Facebook platform with your future customers and clients.

There is still a lot of features and functionalities which need to be added to a Facebook canvas in order to make it as powerful as it needs to be for the big players to start leveraging it in their full strategies.

• canvas implementation inside of a canvas
• specific button retargeting options inside of a canvas
• a more diverse set of options inside of the Canvas Ad set
• direct integration of tools like Calendly in order to capture things like scheduled calls all within your canvas pages

These features all come within the span of a couple of months when the right traction backs Facebook’s play to become an enhanced browsing experience. Also, there are tons of competitors in the landing page space. Once people catch a wave of Facebooks macro play, I think that Facebook will be going on a shopping spree of startups that rounded up all of the core wants and needs from traditional landing page creation methods while using their company size as a piece of leverage by threatening competition.

Good, you’re interested in the concept. When and how do you get going on this so that you can out-position your competition?

We’re all excited but what you need to do is prepare, not act. At least for the more advanced use cases that I presented to you. If you do not already have a canvas ad campaign set up with the “basic” features which are now available, I recommend that you schedule a strategy session call using one of the buttons since I can apply a direct strategy to your business.

Ps. If you schedule and do not attend I will only take one reschedule afterward. If you cannot block off the time for this, you’re better off working with a local business who can tailor a more surface solution for your business that fits your schedule.