Selling your customer overtime is taken care of by the influencer who actively promotes your brand. What your main worry should be over time is that your brand fits in with a specific type of community and that with a bit of traffic, it will be attractive. Moving forward into the future, we must remember the facts of how people operate and what they will push back on when the time comes.
Influenced marketing takes years to break into and depending on the size of the influencer, you will spend the bulk of your time speaking with your influencers before making your product to make sure that you have built a product that they feel comfortable putting their name on the line for. Don’t fool yourself on this part. It doesn’t matter if you are paying $50,000 per post, the pro will not sacrifice their name for your brand, ever. If they are willing to sacrifice their brand for any amount of money that doesn’t let them retire + extra in one lump sum, I would not deal with them just based on there being a lack of understanding as to what really matters to their audience.
Catalog sales will let you link to your webstore or catalog in order to let incoming audiences skim through your product line should it stand out. Do not expect to convert sales just based on influencer traffic, you’re dreaming. Influencer traffic, although warm, is your primary source of understanding if people are interested in what you offer, what sub-products fulfil those needs best, and where they have the highest point of friction.
Between this and knowing how to properly leverage a retargeting strategy, you can use catalog sales to grow your business fast.
The rest is just scheduling a strategy session with an experienced marketing and advertising team that can let you capture those audiences who have triggered key data points by using ads across as many daily applications and digital services as possible using multiple methods to drive them to buy what they’ve already shown as an interest.
