Data Acquisition B2B & B2C – Audiences + Retargeting + Engagement

Concepts & Resources Leveraged:

1. Audiences
2. engagement
3. Tracking Pixel
4. retargeting

Data is the cornerstone of every successful marketing campaign on the internet today, and no matter what your trying to accomplish, gathering accurate data on your market will always improve your campaign.

It is becoming easier to gather, segment and organize data with every passing day and if your not taking advantage of it your falling behind, whether you realize it or not. Before you try this strategy make sure you have gone through our resources noted above as they are essential to its success.

To begin you will need to do some in depth market research. You need to determine the exact needs and information gaps being experienced by your target market. Make sure you get this part right as it is essential to the rest of the strategy.

Next you will use this research to create video content that will add real value to your audience. The key here is to publish consistent, value add content that your target market specifically would want to watch. It is important that you make it look professional, but it is even more important that you put this content out on a consistent basis.

As you promote your new video content you can create custom audiences based on how much of your videos they’ve watched. Combining this with other retargeting audiences you can develop and test a number of unique, nurtured audiences and start getting in front of people who really care.

As long as you’ve done your research and created content your audiences actually want to watch, implementing this simple strategy will provide you with invaluable data for years to come.

Implemented properly these audiences will believe in your value and therefor believe in your business. If your not sure where or how to get this going effectively don’t worry, we are happy to help. All you have to do is click the button above and book a strategy session.