Facebook Audience Network: Messenger

Understanding the underlying changes which are taking place online is crucial to position your business right online in the future.

Although the principles have not changed, the is no argument to a couple of key variables which are actively changing online right before our eyes, all you need is the right access. A majority of the market does not see what is currently taking place online because they are not selling to a market which is heavily influenced on digital. For those of us who sell and build relationships using these tools without relying on traditional means of transacting, it is evident that we are entering a market which is much more competitive and transparent than before.

Although freeing ourselves from the traditional closed-door business process will take decades, those who continue to leverage their audiences through social media while adopting the tools which are created online to grow their business will succeed in the end.

The next step for every business is much deeper than selling them another product or service. Instead, you need to help them become more useful to the emerging markets online by breaking down what they offer while matching it to active market needs. Messenger is a great way to help people realize on their own without needing to create an extra barrier in their learning process. This is essentially a robot sales person who only answers the questions of your customers without having anything else to add on in their clients day but value.

The term “I know” is on the rise since everyone has access to an endless dictionary online. If you really wanted to, you could have a valuable answer for anyone within seconds just by leveraging the resources that are public on the internet.

The difference between a buyer from 4 years ago and a buyer today is much different. When people can know for free, what is your real value to them?

Your time, and your filter. Do you see the pattern?

Surface level knowledge can no longer be of value as the internet continues to provide resources that not only let you know right away, but it also gives you the tools to be able to do it yourself if you just needed to get something done quickly.

If you look at the market, you can see what I mean in various different ways.

Some might have the argument where things have remained the same and the only thing that has changed is the way that we read and inform ourselves has changed, this is wrong.

Although this is clouded by an overall lack of depth on the platforms that we use online today, the truth is that the internet gives us a refined response to the problems that we have. For now, the real need is in finding the underlying problems of your customers or clients and providing laser focuses and up to date solutions that they can leverage to give them an advantage in the marketplace.

Why does this tie in with Messenger? Understanding the size of Facebook’s active user base will answer the question for you. Better yet, Facebook Messenger is used by many for fast and direct combination with those around them. In my case, it’s used much more than text messaging or any other application like What’s App just based on the availability throughout all of the people around me.

If you can provide an up-to-date resource for thousands across your target market, there are bound to be some who build up a frustration even with a refined, free resource. Being ultra confident in who your business is really used by will give you the advantage over any business in the marketplace just based on what you are willing to give away for free overtime. A lot of what businesses have to offer today with their services can be something which generates an “I know” response from the market. The difference when you put this information online for free is astonishing. It may not drive your direct sales, but it will let you generate yourself an audience of people that respect you and find your point of view valuable during their day.

If your product or service is truly valuable, there will be a need for you eventually during the buyer’s journey.

In most cases, there will be people with businesses that leverage your information for free. Why should you worry about this? Those businesses will overtime verify if your information is correct and all you need to do is keep working deeper to provide an ongoing point of view to the brand which you have started.

The only loss would be for you to stop. This might get you a couple more competitors who will create noise in your market by thinking that they can reverse engineer what you are giving to them for free but the fact is that anyone who does so is always one step behind.

These same people are the ones who will struggle to find their own customers and at the end of the day, they are simply advertising your brand for free if they try and compete since you can capture all of the attention that they began to create in your industry by being the dominant leader who is one step ahead.

Back to Messenger. Give your customer or client the value and enhance their life. When it comes to making a high-level decision, who do they go to? When it comes to fixing the past mistakes which were made through misinterpretation of right information who do they turn to? Messenger not only lets you be a part of your customer’s journey but it also lets you remind them that you’re a fast & direct solution to their needs when they need it using direct retargeting techniques that showcase your supporting list of products or services.