Lead Generation B2B – Lead Magnet + Audiences + Retargeting

Concepts & Resources Leveraged:

1. Audiences
2. engagement
3. Messenger
4. retargeting

How are you approaching your potential customers on Facebook? If your like most companies the answer is your approaching them with direct sales or what were calling fake value propositions. One of these is acting as if they are actively searching for your product or service and the other pretends to give value while really asking for the sale.

Stop treating this like Google. The audience on Facebook is not there because they’re looking for your offer, if you want to connect with them and turn them into real leads then you need to provide them with actual value worthy of interrupting what they’re really on the platform to do.

This means strategically planning your entire campaign out from start to finish and creating a piece, whether it be a book, a cheat sheet, a video or any other number of devices that gives your audience value they both need and are able to put into action.

Creating a lead magnet that works takes a lot of planning and direction, don’t fall for the old if we build it they will come mentality. If you need help planning this out we can have a strategy session, just click the button below.

What you need next is a proper delivery method for your lead magnet and lead capture. This can be done through a messenger bot or through the combination of landing pages and email automation. If you want to use a messenger bot for your campaign you can leverage our messenger resource.

For either of these methods to work to their full potential you will need whats called social proof. This validates and attracts attention to your campaigns by showing that others have engaged with the content. Leverage our engagement resource to learn more.

Once you have started to drive traffic to your delivery method you can leverage our retargeting resource to improve your conversions and get your campaign in front of warmer audiences. Be sure to read through that resource carefully as proper implementation of retargeting can be tricky and is extremely important to the prolonged success of any lead generation campaign. If your not sure what needs to be done click the button and we can schedule a strategy session.

Once the above has been successfully implemented you will start getting potential customers who are exchanging their contact information for your lead magnet. Many people at this stage think their job is done, pat themselves on the back and call the whole thing a success. They are wrong, to truly turn this data into leads who are ready to work with you, you need to nurture them by creating follow up sequences that prove your value.

This works the same for each delivery method, send strategically planned, time delayed follow up sequences to keep your brand front of mind. Then retarget the warmer audience to start getting conversions.

Struggling to get your conversion rates up? Check out our conversions resource or schedule a strategy session. We’re here to help.