Marketers lie to you about these 4 things to sell you services.

1: Their service will be what changes everything for your business…

There’s been a lot of change recently, even for the most advanced marketers. The majority of attention is on platforms that are extremely complex to master. Because they are so complicated, it’s easy for those who slightly understand to pretend like they know how to drive valuable results for other businesses.

A fast trick to tell the master from the one who is pretending is asking to develop use cases for you to understand how the tools offered on the platforms will help your business generate results that you care about. The real need for a marketer is not to set up your advertising campaign, you could do that with a simple Youtube video if you had the time. The advanced marketer would need to perform extensive research in order to reach your target audience with advertisements that will make an impact. The reason this takes an advanced marketer is that you need to understand the personalities that the different platforms have to offer along with how to leverage the right tool and message to make sure that the delivery is as impactful as possible while remaining as respectful as possible to your target audiences time.

Just because they found the problem, doesn’t mean they are offering the solution. Especially because most of the younger generation services have a lot of time on their hands to understand every problem that they have when researching your business online. The problem that arises with new partners and employees is that they struggle to provide a valuable solution once they have convinced you that the problem is worth fixing. Request a strategy session from the lead digital strategist by asking plenty of questions and make sure to take notes.

Even if you go with the solution that the agency or employee provides you, make sure that you keep your notes and check up on the problem every once in a while, especially at the start to make sure it is on track to being resolved. Using your notes from your initial strategy session, make sure that you research your options and see what the general market says online to see if there are thousands with the same point of view… this is a great way to know if you are speaking to an agency or employee that is sitting on a valuable position which you can leverage for your benefit.

Never heard of a strategy session?

Most of our clients never heard of a strategy session when they first started with us.

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2: They are the only type of service that will let you accomplish the same results…

During the initial process. there will be a main focus point that drives you to an expedited decision. It’s recommended that you take a step back now that you’ve identified your source problem and double check that you are tackling the problem at the root. There is an increased amount of supportive services on the market today with the low cost of starting your own business. Avoid falling victim to a sub-level service provider looking to land another sale and verify that you are taking the time researching the proper solution for your businesses needs. This will not only save you time in the long run, but it will also ensure that your business is properly positioned for the future so that you do not have to catch up to the market by having your businesses focus set in the wrong area.

Automation, automation, automation… did I say automation? There are tons of tools on the market that allow the advanced marketer to automate most ongoing tasks to keep costs to a minimum while providing you with a high-performance set-up & maintenance service that compliments your business in ways that solve your biggest ongoing needs. Asking questions about maintenance tasks will not only understand if your dollars are being spent efficiently but you will also be able to understand the backend operation that your strategist is running telling you if they are modernized or making you pay for their out-of-date systems.

How did you hear about the services that you are thinking of investing in? A business blog? A company advertisement? A personal recommendation? We see this in clients when they initially jump into a strategy session. Not only are there modified opinions that we see match up with online influencer personalities who only focus on fortune 500 marketing but also, they use terminology that is deeply rooted in the branding campaigns of businesses who advertise their marketing services that would not offer a real solution to the client. Because we are solving very deep needs, it is easy for surface level players to attach their service to multiple needs using a heavily marketed approach to push their services to the masses.

3: Their experience working with businesses like yours…

Make sure the size of client matches up with your business. Although a fortune 500 client shows a lot from a services ability to provide value to the right client but make sure that they have proven themselves with clients your size if they would like to leverage their case studies. If you’re a small agency, you might be better off working with the small guys who have the time to put care into your campaigns instead of being a side project at one of the major agencies.

Their portfolio looks great, all done right? Instead of making your decision at this point, ask the agency if you can hear about why the client started off with them and how they fixed their problem. Asking to speak to the client can often cause a hold-up based on conflicting schedules so this is generally the best way to cut through the final barrier which may reveal a hidden problem before you even started.

4: Your branding is the real reason for your lack of results.

I honestly don’t know if there is still an agency out there who is starting their pitch based on the visual branding of any business. Although incredibly important, unless your branding is completely driving your customers away & you are an online e-comm/SAS brand, we recommend looking deeper into your business. If problems are falling back to your branding, there are often other avenues that should be explored before diving into a full rebranding which may run your brand thousands while the only tangible results are based on Vanity Metrics.

Aside from Vanity Metrics, a rebranding process might only take the experienced marketer a couple of weeks while driving real results for your business may take the advanced marketing & advertising team years based on your set goals. This might explain why there are an increased number of agencies who focus on the visual aspect of your business. The truth is that you need to focus your marketing budget where you have no time & knowledge to make an impact yourself or with your internal teams. Running multiple campaigns online can be tedious for a team of experienced fullstack (experienced in multiple areas) marketers to manage while it would be nearly impossible for even some of the leading North American SMB’s to handle with their current internal structure.

Never heard of a strategy session?

Most of our clients never heard of a strategy session when they first started with us.

Learn More

Never heard of a strategy session?

Most of our clients never heard of a strategy session when they first started with us.

Learn More