The Three Pillars Of Search Engine Optimization (SEO)

Ranking sites today is based almost entirely on the three pillars of SEO. Quality back links, on-site content and social signals. All successful search engine optimization campaigns stem from patient, diligent work on all three of those categories.

What do we mean by quality back links? The real key here is the word “quality”. This does not mean link farms or free online directories. It means quality, well ranked sites linking back to you. This is still one of the hardest parts of a good SEO strategy and will take time and commitment.

The best way to get started? Think of companies you partner with and request links, build social profiles and create important directory profiles. Once this is going you can move to guest blogging on highly ranked blogs.

Give the opportunity for bloggers in the same niche as your brand to post your blogs and content on their sites. Build relationships and give your brand a diverse set of creators, with their own opinions, angles and connections to your industry. There are plenty of options for this out there, take a minute and Google your best options.

Next up is on-site content, you need to consistently create and schedule blogs, videos and other forms of keyword intensive content on your website on a regular basis. These need to be dense with your researched, targeted keywords and be in line with your overall strategy. You can use this content to also enhance your other SEO pillars through content distribution.

Spreading your message throughout the different range of multimedia content types is crucial to have your brands message heard throughout the market. Everyone has their preference on how they enjoy consuming their content and your content distribution efforts ensure that you have an asset available for any user to consume in a way that fits their preference.

You can distribute your content to social sharing sites and other publications to develop both your back links and social signals. Use tools such as IFTTT and Quuu to automate your content distribution and grow your organic reach.

The last pillar of SEO is one that is growing ever more important with each passing year, social signals. In today’s world social media reigns supreme. Google and Bing know that’s where our attention is so they have placed extra value on your social signals.

Social media is a huge indicator on how any one brand performs online. This is why Google actually relies on your brand to be shared, liked and implemented on social channels in order to achieve an outstanding ranking. This not only makes SEO more complicated today, but it also makes it more focused on the content that is being created throughout your assets. Leveraging guest posts and proper content distribution with the right mix of paid advertising, you will be able to drive social shares that work for your business to create an effective SEO building machine that will perform over the long stretch for your business.

Using these three pillars of SEO we have ranked dozens of clients sites all over north America, every professional SEO strategy that has a chance of working needs to be built on top of these pillars. Study and plan to implement these as best you can, as with any other strategy proper planning is key to success.